About Me

Welcome and thanks for being here!

I'm Maddie, a picky-brained Virgo with an eye for detail and a love of words, layouts, and big ideas.

My path has taken me from East Coast to West Coast, back East, and out West again. I have a deep background and interest in human behavior, having studied anthropology, international affairs, public health, mental health, and journalism (in various combinations at various times in my life). I am most curious about what motivates humans—to pursue healthy (or unhealthy) behaviors, buy products, achieve certain goals, act in peculiar ways, learn new skills, communicate, play, argue, etc.

This unrelenting curiosity helps me to learn what my clients need and want, what their audience needs and wants, and how to reconcile the two. Before diving into your project, I will ask questions and get to know you, your goals, your motivations, your challenges, and what makes you proud of your work. From there, we will work together to set objectives, deliverables, and timelines. I hope to help you gain clarity on your work and worth and leave you with a deep sense of fulfillment. Plus, we might even have some fun along the way.

When I'm not working, I'm probably outside hiking, skiing, climbing, reading, or being led around the park by my hound dog, Eleanor.